Salling Group is Denmark's largest retail group, capturing a market share of approximately 34% to 35% in the Danish grocery sector. Formerly known as Dansk Supermarked A/S, the corporation re-branded in 2018 and is headquartered in Brabrand, Denmark. The company is entirely unique due to its ownership model; it is 100% owned by the Salling Foundations, meaning all profits are either reinvested into the company or donated back into society for education, culture, sports, and social work.
